Where Ideas Meet Execution

Closet Consultant is an AI-powered personal styling app concept I founded for my Business Capstone. I am developing it alongside my team this semester. Stay tuned for the full pitch deck and market research.

My team and I are developing a full creative campaign for Illegal Pete's as part of my Strategic Communications Capstone, working directly with their marketing team. Stay tuned for the full pitch deck including audience research, creative strategy, and concept presentations

Developed for my PR Writing course, this campaign aimed to rebuild CorePower Yoga's brand authenticity and community presence following reputational challenges around labor practices. Through a communication audit, original press release, two personalized media pitches, and a social media strategy, the campaign focused on repositioning CorePower as an inclusive, community-driven wellness brand.

SmartStride is a group product concept developed for my Product Development course. Our team identified an unmet need in the running market, conducted in-depth consumer interviews, validated our concept through market research, and developed a full product strategy including prototypes, pricing, and a launch plan designed to allow runners to leave their phones at home while staying safe and connected.

Developed for my PR Strategy course, this group campaign addressed the reputational challenges Poppi faced following its $1.95 billion acquisition by PepsiCo. The campaign aimed to reassure loyal consumers that Poppi's brand identity, recipe, and community-focused values would remain intact, using original survey research, audience analysis, message strategy, and a full strategic communications plan.

A group case study presentation developed for my Strategic Thinking course analyzing Pepsi's infamous 2017 Kendall Jenner 'Live Now' ad. The project examined why the campaign failed, exploring its insensitive handling of social justice movements, poor celebrity choice, and the role social media played in its rapid downfall, as well as the short and long-term reputational impacts on the brand.